Comic book stores are always surrounded in an air of mystery. I remember asking permission to go comic book digging in a store's basement and the clerk replied in a spooky voice, "Be careful not to lose track of time down there." There is this speakeasy kind of feel that goes above and beyond hip, to this authentic source to the occult.
With the extinction of most video game rental stores, it is absolutely amazing that comic book stores are growing. They're a magical space where the shopkeepers, like magical guides, can get to know you and say, "This is the book for you." In an age where we are lost in information on the web, having someone to the filter out the garbage is important. After the internet killed the mystery of cheat codes and secrets for gaming magazines, and we can discover the Kabbalah online without a mentor, I'm convinced that (besides a yard sale) the comic book store is one of the only places in the commercial world where true mystery and discovery exist.
That said, I'm delighted that Comicopia in Boston's Kenmore Square is now carrying my book!